With the launch of their latest national ad campaign, CREA has developed several free assets members can use to promote their business as well as REALTOR® value.
In April, CREA’s campaign, “Together, we’ll make home happen” returned to celebrate the strong relationship between a REALTOR® and their client. In both the spring and fall of 2023, the ads saw fantastic results, significantly increasing consumer trust, positive perception of REALTORS®, and likelihood of recommending working with a REALTOR®.
Take advantage of these assets inspired by the campaign to share with your own audience.
The REALTOR® brand
As you know, not every real estate agent or broker is a REALTOR®. The REALTOR® trademark refers to someone who is a member of CREA and represents professionalism, commitment to the REALTOR® Code, and competent services.
Promote your value as a REALTOR®
CREA is offering REALTORS® free customizable assets which promote the unique relationship between REALTOR® and client. The concepts and messaging used in the assets have been researched and tested to resonate by highlighting common pain points and aspirations.
In addition to several free, downloadable social assets, there are also six Canva templates in two sizes available for REALTORS® to personalize and use on their own social media accounts. (Please note a Canva account is required to access and use these templates. The paid version of Canva is not required.)
Watch this brief video demonstration of how to use the Canva templates:
By sharing these assets, you’ll be able to:
- supplement your marketing and social media content;
- showcase your expertise as a REALTOR®; and
- leverage the recognizability and credibility of the REALTOR® brand.
Members can view all the ads that are part of the “Together, we’ll make home happen” campaign, along with the free social assets for download and the customizable Canva templates, on member.CREA.ca.
